VIEW: #WhyIMake Campaign
The #WhyIMake video campaign was created to serve as a platform for Makers to tell their own stories, serving both as role models and inspiration for others.
Star Makers, like Adam Savage (Mythbusters), Nick Offerman (Parks and Recreation), Nolan Bushnell (founder of Atari) tell us why they Make and invite others to share their own stories.
Funded by Infosys Foundation USA, this campaign has garnered incredible enthusiasm and viewership – both on TV and on the internet. According to official reports from Nielsen Ratings, these spots have garnered over 350 Million gross impressions on broadcast television since they started airing two years ago. That amounts to over 8 Million dollars in Ad Equivalency at current market prices.